Part of the job of running your own business is figuring out how you
can get ahead of the game. You need to have processes or systems that
can focus on you finding cuter/smarter/cleverer ways of doing things.
You must find ways that are cuter/smarter/cleverer than the way your
competitors do things.
I will suggest two options:
1 The ‘Think On’ Hour
Most business owners arrive at work before the rest of the team. The
place is quiet and there are far fewer interruptions. I know of some
business people who take this time every day and spend up to
one hour simply sitting and thinking about how to improve things. After
all, if we agree that we need to spend more time working on the business and less time working in the business, this is a blindingly obvious thing to do – even if you only do it once a week!
2 The ‘KPI Focus’ Hour
A more focused and less freeform approach may produce even better
dividends. We all have basic key metrics we use to measure and evaluate
business performance – key performance indicators. If you don’t know
what I am talking about you can stop reading now and just go for the
‘Think On’ Hour option.
Use your KPIs (or metrics or whatever you wish to call them) to
evaluate performance. Once a week spend an hour (alone or with the team,
whatever works best for your business) and focus on the one key issue
you need to improve in your business. This can be called your single,
most-important, over-arching goal for the coming month.
Decide what the over-arching goal is going to be then brainstorm,
Google, steal, talk and debate about how you are going to improve your
performance. Decide what you are going to do. Make it a high priority.
Commit to it. Communicate it. And do it.
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