Big businesses often bemoan their own lack of essential vitality and
wonder what they could take away from smaller, more entrepreneurial
business and incorporate into their own culture.
At first thought, the shopping list is negligible. After all, who
would want all the hassle and grief of being an inconsequential
price-taker without all the trappings of the corporate world? However,
on second thoughts, there are a number of attributes that the bigger
business is positively jealous of.
- Passion and belief in the product.
- Excitement.
- Flexibility and ability to change direction, at the drop of a hat!
- Responsiveness.
- Speed of decision-making.
- Communication, no silos; simple lines of accountability and control.
- Commitment.
- Closeness to customers and suppliers.
- A feeling of being able to make a difference; in control of your own destiny.
- Clear focus.
The reason that small businesses exist is to satisfy a dream or fill a gap or an opportunity that others cannot see.
Most of these attributes should also exist in the larger
organisation. They just seem to get beaten out of people as control,
stability, safety and security become more important in what can only be
described as the corporate mindset.
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