Most job descriptions are awful. They make the recruiting business
sound boring. They make the work sound tedious. And they all sound
pretty much the same, citing the need for a “self-starter” who’s a “team
player” and whatnot.
This could be a real problem for employers when they try to hire “Generation Y Millennials”.
While some managers and recruiters are fed up with the stereotypically
whiny Millennials, Generation Y is predicted to comprise nearly 75% of
the world’s workforce by 2025, according to the Business and
Professional Women’s Foundation. And while some of Gen Y have “failed to
launch” amidst the Great Recession, the best of them are in high
demand.
Businesses should embrace the unique characteristics of Gen Y workers
for the future success of their businesses. Not only are Millennials
technically savvy in terms of IT, social media and marketing, but
they’re also hard working, team players and focused on acceptance and
relationship building within the organisation.
And we can’t forget to mention that according to a 2009 Monster.com
survey, 37% of employers reported that "work-life balance and
flexibility" are the most motivating factors for Generation Y.
Businesses can start by using job descriptions to court the most-talented Millennials:
1 Tell them why they should want to work for you.
This is your opportunity to make job-seekers fall head over heels in
love with you and the vacancy. Millennials don’t just want to crank out
work and check-off items on a to-do list. They want to love the business
they work for, and you can use your job description to get them
excited.
2 Tell them why the position matters. Understanding
how my job contributes to the organisation is one of the biggest
motivators for me and my Gen Y colleagues. Make sure the job
descriptions describes where the position falls within your business,
how the candidate could make an impact and where it fits in the grand scheme of things.
3 Talk about what the job could do for them. Aside
from a salary and benefits, how would they benefit from the position?
What skills might they gain; what professional connections can they
make; and why would this position make them more desirable candidates
when they start looking for their next jobs?
4 Tell them about your creative benefits. Does your
business offer any extra, exciting benefits, such as flexible work hours
or gym membership? Mention those creative perks (no matter how small)
in your job description.
5 Tell them about your vision for the position.
While Millennials may not envision working in the same job for decades,
it’s important that we work for a business where we could envision
ourselves growing and contributing for several years. We want the job
description to reflect that same sort of vision for the candidate who
ultimately fills the position.
6 Tell your story, quickly. Your business has a
story. Tell a brief version of it within your job description to quickly
convey your mission and how it came to be.
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