Since March 2008 when Google acquired DoubleClick for Publishers (DFP) for US $3.1 billion,
AdSense publishers have become more inquisitive on how this system
works and whether it can help them maximize their AdSense revenue and
bypass the Ad display restriction and limits like showing more than
three AdSense content units per page.
We received many emails regarding this ad management service. After a thorough research and contacting a Google agent directly, we are publishing this article to clear several misconceptions revolving around this topic. Both Blogger and Wordpress users who have implemented multiple Ad units per page via DFP on their blogs are advised to read this guide carefully.
We received many emails regarding this ad management service. After a thorough research and contacting a Google agent directly, we are publishing this article to clear several misconceptions revolving around this topic. Both Blogger and Wordpress users who have implemented multiple Ad units per page via DFP on their blogs are advised to read this guide carefully.
What is DFP Small Business?
DoubleClick is a digital marketplace that connects ad agencies, marketers and Web site publishers( people like you and me ).
It is indeed a complete toolkit to manage ads, including streamlined
trafficking, targeting, advanced forecasting and reporting, revenue
optimization, and direct access to advertisers.
It is helpful for those publishers that are using multiple ad networks besides AdSense and wants to manage ad placements
through a common control panel. If you set an ad inventory using DFP,
the advertisers can directly choose to display their ads on your spot no
matter they are using adwords or other networks like chitika. You can
also set up a minimum CPC price for the inventory. DFP then lets
advertisers compete/bid for that ad space and then it will display the
best paying ad. Suppose if chitika was paying a higher CPC for an Ad as
compared to AdSense then your ad spot will display Ads from chitika
network instead of AdSense and vice versa.
Benefits of DFP
There are three major benefits of using DoubleClick that are worth noticing:
- Maximize your website revenue:
Since advertisers bid for you ad spot therefore you get highest-paying
ads available that increases your earning potential for the selected
spot. This does not mean it will increase your AdSense or any other
network earning significantly.
- Largest network of online advertisers
- Greater Control:
You control over when, where, and to whom your ads deliver. They have
some extremely useful tools for ad serving, reporting and optimization
which are worth trying and saves a lot of time. The system is surely automated. Once you setup inventories, rest all serving is done by DFP system.
Who should join it?
DFP
is worth trying only if you are using multiple ad networks and you are
running a large website with growing traffic and thousands of pageviews
per day. It is also useful for those whose websites or blogs have the
potential to attract direct sponsors. If your website displays direct
ads both banner and contextual then this system would work best for you
to find thousands of such interested advertisers.
What do you mean by multiple Ad Networks?
If
besides AdSense you use any other ad network for generating income then
you can choose to use DFP. You may probably be using one of these popular AdSense alternatives and if not then DFP is not for you:
What do you mean by a large website?
A webpage with strong online authority, active readership, above 10K pageviews (optional) and frequent post updates. Any website where you would love to advertise your product!
How to start using DFP?
If you qualify for it then to start you will find the following links useful:
To learn how to setup DFP on your site watch this extremely useful video created by Amit agarwal who I assume is currently using DFP on his blog:
Can it increase your AdSense Earnings?
Of course yes and of course not!
If
you have clearly understood the explanation and descriptions above then
it might have become clear to most of you that DFP increases overall
revenue of your website and not just AdSense or any other specific
network. Your AdSense ads will not appear on that zone all the time,
they will appear on that spot only if AdSense is paying you high for
that keyword/ad compared to other networks. So clicks made on that zone
will be collective revenue made from all those networks which appeared
on your site. This system will surely increase the potential revenue
collectively from all these networks and let you make more money from direct advertisers and multiple networks.
What Microsoft and others feared?
After
the purchase of DoubleClick for Publishers, Google biggest rivals such
as Microsoft and AT&T Inc. stress a lot on Law officials to strictly
monitor this business deal because they feared that it could give
Google too much control over online advertising so there were high
privacy concerns. DFP is often blamed for sending malware and using
spyware. But as usual Google put down all such allegations and won the case.
You can now confidently use this service normally like you use other Google services.
Can you display more than 3 AdSense units with DFP?
If
you are already running three Adsense for content units on your blog
and you have have also installed a DFP ad placement on your blog then
there are chances that if an Adsense Ad appears on your DFP spot, you
will encounter 4 AdSense ad units per webpage which strictly does not comply with Adsense Program policies.
No
matter whatever service or software you use, displaying 3 content units
is the maximum you can show, exceeding this limit would take small
publishers into disqualification without any doubts.
At present following are the ad limits per webpage:
- Adsense for content: 3 units at most
- Adsense Link units: 3 units at most
- Adsense for Search (CSE): 2 Search boxes at most.
Kindly
comply with these limits and avoid applying new ways offered by others.
Be selective on what you read and carefully follow people you trust as
authority.
Do we use DFP for MBT?
You
might have observed that we are displaying Four AdSense units per page
but this does not mean we are using DFP. Premium AdSense publishers have
some special privileges and we therefore use them carefully.
We
are not yet using DoubleClick ad serving. We are still working on
building traffic on our second blog and once this year's target is
achieved we will surely dive into the pool of this largest advertising
network ever. MBT though qualifies for DFP but so far we are really
happy with AdSense and our experience with chitika or any other network
has not been so pleasing therefore as long as AdSense remains our
highest paying sponsor we wont need looking at alternatives.
Do you qualify for DFP?
Now when you have learnt almost every thing related to this hot forum topic that has been widely discussed at official AdSense blog,
so what have you decided? Do you qualify to apply for DFP and if yes
then kindly share the ad networks that you are using besides AdSense.
Share your experiences and tell us how far this tool could help big
publishers. I just hope this little effort on our behalf proves helpful
for most of you. Take good care of yourselves and your loved ones. Peace
and blessings. : )
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