Trade shows and conferences can be some of the most effective ways of
drumming up business. Whether you’re there to meet potential
affiliates, clients, employees or other businesses, you will want your
exhibition stand to look as slick and professional as possible – so here
are five tips for improving your chances at making a big impact:
Pull up posters
A way of grabbing the attention of passers by, these posters make a
statement and can help you to stand out from the crowd, literally, since
they will be visible above heads. Two or three such posters can cover
different aspects of your business or address different potential
audiences. Plus, they are easy to store and transport because they are
collapsible into a small space.
Posters for the walls
If you have a stand with a back or side walls, this is prime space
for branding. You may choose a simple logo to draw focus to your brand;
you might want specifically designed posters to communicate your
products, message or ethos. Find out the dimensions of your booth so
that you are not either left short or struggling to fit everything in.
Business cards
A good supply of high quality business cards will be essential while
networking at a conference. Ensure that they are up-to-date with all
details and appropriately branded. Be sure all delegates carry a wad
wherever they go – especially to talks and social events.
Brochures
For a more comprehensive overview of your business and products, you
might want to opt for a brochure that potential associates can take away
with them. Try an unusual design or format to make it memorable and
interesting.
Offerings
One of the best ways to draw attention to your brand is exciting
branded giveaways. A good giveaway should be memorable, useful,
interesting and clearly branded. USB sticks, notepads, business card
holders, phone covers can all be branded and used. Another avenue to try
is a fun game or a good novelty item.
Table covering
You never know what the tables provided at conferences will look like
– they might be quite old and run down, so you will want to make sure
you have a good quality cloth to cover up any old scratches and stains.
It’s also a good opportunity to continue your branding – you might
choose an on-brand colour or get your logo printed directly onto the
cloth.
1 Comments:
Exhibition banner stands are a inexpensive technique to add visual impact to ones display and is generally
used in a array of varied surroundings to promote your marketing
and advertising message with a great impact.
In an exhibition hall, a banner stand's huge arrangement and attractive images help differentiate one from the opposition and attract customers to ones
booth.