The internet has made it easier than ever before to find information.
Hours, if not days, of going through newspapers, books and asking
experts has been whittled down to a quick search on your favourite
search engine.
With this increased level of trust in the internet, people are now
becoming more accustomed to purchasing products online although there is
still a significant proportion who prefer human interaction, as 45% of
calls convert into sales at some point.
If you’re thinking of selling or marketing your business online, you
should know it’s very competitive. But if done properly, the rewards can
be great as well. Here are four quick tips to get you started
Become an expert in your field
As a new business with an online presence, gaining trust and customer
loyalty can be difficult. The vast number of fraudulent websites means
that users prefer to purchase products from sites they know of and/or
feel they can trust. One way to gain this trust is to become known as an
expert in your industry sector by creating a blog on your site and
updating it regularly. Let your professionalism shine through by
replying to comments on your blog and guest posting on other blogs
relevant to your niche.
Use social media to promote your business
Social media promotion is easy and it’s free, which makes it a
marketing portal that should not be overlooked. Sign up to a social
media site that you think would best suit your interests and post
information such as news about your business, developments within your
industry, new products as well as any special promotions you’re
offering.
Analyse your site’s performance
Use tools such as Google Analytics and visitor level call tracking software
to determine which parts of your site are converting the best. Once a
cookie has been placed on your site, Google Analytics can show you which
pages were viewed by your customers. This information can be used to
determine which pages on your site and which marketing activity is
converting and which are not.
Create specific landing pages
Unlike your homepage, which is designed to be the central page
allowing access to other areas of your site, a landing page is designed
to achieve a certain goal. This could be signing up to a mailing list,
purchasing a product or even downloading an information pack. Use a
landing page to help you increase sales of your products or services.
Linking marketing activity for a particular product, for example, to the
product landing page has been shown to significantly increase sales or
enquiries for that product.
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