Many people are fascinated with “entrepreneurship” and starting their
own businesses. What these people need to ask themselves before jumping
into the roller-coaster ride of entrepreneurdom is: can they create
something that is a niche product or service?
Here are 6 tips that are useful in understanding how to create a niche.
1. Research your market.
No matter what product or service you are developing, you need to
understand a) what is the market for your product/service, b) is there a
need within the market for your product/service, c) who is the
competition( if any), and, if there is competition, what can you do to
separate yourself from that competition. It is always important in
creating a niche to be “where everyone else is not.”
2. Develop a mission statement/stay true to your vision
A mission statement is what later becomes your brand’s identity. What
do you want your product or service to be known for? Keep it short, and
concise. Whatever you decide your mission statement to be, stay
consistent with all of your marketing and advertising. Your mission
statement is the driving force behind your brand’s identity in the
marketplace.
3. Build a team
It is of vital importance to surround yourself with wonderful people
who not only support and encourage your goals, but who also want to be
part of your vision. The right people are invaluable in building a
successful brand, and finding individuals who complement each other’s
strengths is crucial. It is all about the team.
4. Find Mentors
Entrepreneurship is like going to the “school of hard knocks” and by
surrounding yourself with others who have enrolled in this “particular
school”, we can learn from others experiences/lessons/ mistakes and take
some short cuts to success. Most successful people understand the
importance of giving back and helping others. Surround yourself with
those types of people
5. Big picture thinking and knowing when and how to switch gears.
It is necessary to remember to keep your eye on your vision and
goals. You want to always be visualizing where you want your
niche/company to go, but it is also important to be flexible along the
way to change directions when things do not work out. Our businesses are
all “works in progress” and a “journey”….just as we are all “works in
progress” as individuals. Always be looking to improve your niche and
movw forward — continue and do more of what works, discontinue what does
not work, and find new ways, strategies, concepts to keep your niche
fresh.
6. Network, network, network
It is really all about people. Building solid relationships, treating
others’ with respect, and showing appreciation of others are really the
true foundations of any entrepreneurial niche success story.
Entrepreneur, Faith Smith, is Founder/Pres of Eyes Cream Shades, Inc.
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