It may sound blindingly obvious, but by focusing on customers' needs when you design your website you stand the bes…

The majority of UK businesses now have some level of online presence and one of the brilliant things about the digital …

There are countless tools available to help entrepreneurs market to their target audience. The truth is that you only n…

Market research and competitor analysis can be a start-up’s Achilles’ heel. Incorrect conclusions pulled from incomplet…

Happy people sell, according to Neville Wilshire, star of The Call Centre , BBC 3’s new fly-on-the-wall documentary. Wil…

By now, many small businesses use social media as an integral part of their marketing – and that of course includes Face…

For many small businesses, being ‘local’ is their USP, but some have also come to realise the value of promoting themse…

If you have a business website with Google Analytics enabled, it can be fascinating to see how your customers and poten…

Ten years ago it was all about importing from China, but today businesses talk about China's market potential. Howe…

Trade shows and conferences can be some of the most effective ways of drumming up business. Whether you’re there to mee…

Twitter celebrated its seventh birthday on 21 March and, with an estimated 1.2 billion Twitter accounts now registered,…

Big businesses often bemoan their own lack of essential vitality and wonder what they could take away from smaller, mor…

Here’s something to think about if you hire somebody to look after your start-up’s PR: is it just plain boring? In m…

If you've been looking for ways to take your daily website traffic levels to the next level, consider utilising the…

Is social media the equaliser for small businesses? Social media provides opportunities for small businesses to comp…

Woke up, fell out of bed, dragged a comb across my head. Went down stairs and drank a cup and looking up I noticed I wa…

1. Focus on who your ideal customer is - those who are loyal and high spending - and make sure that everything you do i…

When presenting to an audience, first impressions count. If you lose their attention in the first five minutes, you’ll …

The internet has made it easier than ever before to find information. Hours, if not days, of going through newspapers, …

Negotiators tend to get stuck when it comes time to close a deal when they keep hearing "no". There are some …