Lucy Cohen, co-owner of Mazuma (a national service specialising in
providing monthly bookkeeping and accountancy services to small
businesses and the self-employed), shares her advice on using social
media for business.
1. 10 heads are better than one
“Ensure all staff have a vested interest in (or are aware of) your
social media activities - making it part of regular business. You’ll be
able to generate more content and ‘buy in’ from your staff when everyone
is informed and involved.”
2. Be creative
“If you can’t be creative within the realm of digital media, where
can you be creative? Use social media for fun yet professional
communication with your audience/clients. Why not create an alternate
personality for your business that your audience can speak to?”
3. Give what you get
“Use your social media channels for two-way communication. Some
audiences, particularly younger people, prefer to communicate via this
medium. Don’t be afraid to respond in the location where the
conversation began.”
4. Be strategic
Have a strategy in place; know your objectives. You must know what
you want your business to get out of your social media and online
activities.”
5. Keep it open and honest
“There is always a risk that your online community will be exposed to
negative comments about your organisation. Don’t ‘jump to delete’. Use
criticisms as an opportunity to be open, transparent and honest with
your audience.”
6. Get involved – whatever your business
Most, if not all, customers are engaging on these platforms online,
they offer real potential to retain clients and meet new clients,
whatever your business, get involved – or you may be left behind as
technology advances.
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