After an interesting Hangout with AdSense Folks on 18th June at Google+,
Susan Wojcicki announced about an interesting new feature called Publisher Scorecard
that has been added to all AdSense accounts and the scorecard summary
chart can be seen under the Home Tab. Scorecard is a tool that gives
greater insights to Publishers to compare how well their Ad settings,
Website load time and content is performing compared to other Publishers
using AdSense as the contextual Ad network. It displays a summary of
three important categories which includes Revenue Optimization, Site Health and Google+ button Integration. Each category is scored on a scale of 1-5 blue dots
that indicate your performance rank or level. In today's tutorial we
will learn every basic detail of this great scoring tool and will learn
how to optimize our websites and blogs to increase the overall AdSense
earning. Lets jump straight to this fun ride and make better money with
AdSense!
What are the Scorecard Categories?
Above
is a screenshot of my AdSense Account. You can clearly see the three
important bolded categories which are further divided into sub
categories:
1. Revenue Optimization:
By
Revenue Optimization we mean improving anything that increases your
overall Page CTR and RPM value and boost your earning. We received two
2/5 blue dots here and a yellow icon that indicates that this section
needs improvement. It can be optimized by making three major
improvements and that are:
These
recommended formats are often 336x280, 300x250, 728x90 or 160x600. If
you are running any Ad formats other than these then please upgrade them
immediately.
How to Improve it?
To
improve this section use recommended ad formats that I mentioned above
and you must keep your Ads above the fold. I would suggest to keep a
336X280 Text/Image Ad just below Blog Post tiles and a 728x90 big banner just below your blog header. Add a 160X600 skyscraper to your Sidebar.
Please
make sure to keep your web design such that these ads may appear above
the fold. The visitor must see the ads when your site loads without
having to scroll down. Use the following App by Google to test if your
ads are above the fold or not:
We recently developed a Plugin called AdSense Booster
to add AdSense ads just above the excerpt/read more tag. This plugin
was developed for blogger blogs. But you can get the same functionality
even in wordpress by installing Quick AdSense Plugin.
I must tell you that our earnings increased by 40% after we installed
this simple plugin which is now available to even blogger users and we
are using the same plugin to show a 468 X 60 Ad just below the opening paragraph. You can see it live in this post just below the first paragraph.
I
would suggest that you must enable this if you haven't already done.
AdSense bot knows best when to display Text or Media Ad based on the
content on your site. If you are choosing just text ads or image ads
then you are loosing the opportunity of an optimized Click through Rate.
How to Improve it?
Go To My Ads Tab inside your AdSense account and then click the "Edit ad Type" link below your Content Ad units. Choose the option Text & image/rich media ads as shown below:
Do this for all your AdSense for content Ad zones.
(c) Reduce Crawler Errors
This
is one major section which people often underestimate and this returns
in low earning. I always strongly recommend our clients to do a through
validation of both their site HTML structure and robots.txt file. You
must let the AdSense bot to crawl and scan your content the easiest way
possible and don't block its way with Messy Fancy Scripts.
If you check our scorecard we received a green Tick
which shows an Excellent Score. To reduce crawler errors first make
sure all Jquery scripts that you use are placed within the <head>
and </head> tags. Clean up your site HTML structure and remove
any script that is increasing your site speed and causing the browser to
crash.
Google has a list of crawlers for
different tasks such as for detecting images, videos, smart phones or
AdSense Ads. In order to make sure you allow AdSense Googlebot to crawl
your site you must give it rights to do so by adding the following line
in your robots.txt file:
User-agent: Mediapartners-Google Disallow:
See our robots.txt file as an example.
Note: Blogger users have this added by default. Wordpress users may manually add this.
2. Site Health
Here as usual Google expects you to improve your Page speed Performance. Matt Cutts did announce on April 2010
that Page Load time would be a deciding factor for websites to rank
higher on SERPs. They went so far that they even introduced PageSpeed
tools last year which helps you to reduce load time of your webpages.
Yes we score too bad here as we received a red alert.
Which of course is justified because I love the blog to look
professional and stand apart. Here we have never listened to Google
because we tried our level best to reduce the load time but Google never
seemed like getting satisfied! :p I guess we would need to remove some
further widgets and images to cut down the Page Load time.
How to Improve it?
Here are some quick and proper ways to reduce load time:
- Use CSS3 features to create backgrounds, gradients, drop shadows and don't use Images. Create elements using CSS3 as much as you can.
- Use small image patterns for backgrounds and scroll them vertically or horizontally instead of using large and big images
- Use CSS Sprites to reduce http requests. You will find severa
- Place all Javascript in one place and one file
- Place all stylesheets in one linked file
- Remove useless Plugins and Widgets
- Never compress CSS nor JavaScript! Even I used to recommend this before but when we talk of site maintenance you will get confused figuring out the compressed code. So please never make a mess out of your code. Keep it well indented and structured.
3. Integrate Google+ Button on your sites
Well how can Google forget promoting their Social
network. So yes you must make sure to add Google+ buttons on your site
to ensure you get maximum number of +1 recommendations because believe
it or not social sharing votes does count a lot.
How to Improve it?
Simply add a GooglePlus button inside your posts
and your sidebar. Also create a Google+ Fan Page. Read the following
delicious tutorial to get things going.
- Add Google+ Button to your site
- Create a Google+ Fan Page
- Create Google+ Business Page - Optional
Scorecard Symbols and Indicators
Following are some interesting details about the various symbols used in your scorecard chart. You can find more help and details on scorecard at Google Groups1. Following are the three important Scores symbols and their description
| Score | Description |
|---|---|
 |
Excellent! No need to make any changes to this category. |
 |
Improvements suggested. You are advised to make some further improvements to this item. |
 |
Needs improvement! You must or may take quick action to optimize this item |
2. Following are some symbols that would appear after you make the suggested changes.
|
Symbol
|
Meaning |
|---|---|
 |
This category’s score has increased by one or more blue dots up to four blue dots. |
 |
This category’s score has drop down by one or more blue dots down to three blue dots. |
 |
This item’s score has gone up from “Needs improvement” to “Improvements suggested”. |
 |
This item’s score has gone down from “Improvements suggested” to “Needs improvement”. |
Need Help?
I guess we covered every single tip and almost all
best practices used to make sure you monetize your sites well and
improve your CTR and RPM value. If there is anything we emphasize a lot
to our clients after SEO then it's the site Design and then
Monetization. Please give extra care to how appealing your site design
is. You have the right to make it eye-catching by using all Fancy Jquery
effects but please be assured that sometimes you need to sacrifice for
the sake of a bigger gain. This is one reason why Wikipedia is so ugly
yet so powerful.
It's time for some home work, we will do ours, you do yours!. Let me know for any help needed. Peace and blessings buddies. :)
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