I have been running, managing and setting up ecommerce an B2B
websites for several years and every once in a while I come across an
article or blog post that is exceptionally useful.
One of the best articles I have ever found for business websites is on the entrepreneur.com website and was written July 2009. The article Hit the Sweet Spot,
is a simple guide covering seven areas your marketing must address to
successfully sell to business owners. I printed this article out and it
still sits on my desk six months after is was published. It is easily
applicable to both websites and any other sales environment. Every point
in the article is spot on, and it has statistically proven itself to
help with the sites that I have applied it to. For people tasked to
market a product to business owners, and entrepreneurs, this article is
the foundation of what your marketing needs to contain. It’s more or
less the seven commandments of business marketing.
The second article which was recently was recently written by Andy Beal is a great post, Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2010. While the article is initially targeted at companies providing services mainly SEM / SEO services, they are very applicable to all businesses. Andy touches on using PR Firms and press releases, both are some of the more commonly overlooked areas that can really boost a business when used effectively.
The second article which was recently was recently written by Andy Beal is a great post, Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2010. While the article is initially targeted at companies providing services mainly SEM / SEO services, they are very applicable to all businesses. Andy touches on using PR Firms and press releases, both are some of the more commonly overlooked areas that can really boost a business when used effectively.
