Some people consider worldly success, such as success in
entrepreneurship, to be incompatible with spirituality. “It’s a dog
eats dog world.” they’d say, “If you want to succeed, you do whatever
(dirty things) you must do. Then you dress up and go to church on
Sundays. If you want to embrace spirituality full time, stay in the
convent, or at least stay in the clean low-paying job.”
I disagree. In this article, I want to show you how spirituality can
help new entrepreneurs in two major challenges they face in starting
their own business.
For the purpose of this article, I am defining spirituality as our
awareness of higher purpose and power. That invisible something that
transcends us as individuals. I am not affiliated with any organized
religions.
Spirituality offers sustainable motivation
I find it quite dangerous that so many people want to become their
own boss because they hate their current jobs. They want to escape from
what they hate, be it the boring job itself or the demanding boss or
the work environment. I don’t say this is no good for moral reasons.
If you don’t like something or someone, then it is so, it’s not good or
bad. I find it dangerous because the escape mentality doesn’t offer any
sustainable motivations.
You see, it’s actually so easy to escape. If you have been tied to your job for many years, and you have been brainwashed in years of education prior to employment, you may find this hard to believe, but it really is so easy. Too easy, in fact. You step out, and the escape is done. Then you are left with no real motivation to build your business other than financial need.
You see, it’s actually so easy to escape. If you have been tied to your job for many years, and you have been brainwashed in years of education prior to employment, you may find this hard to believe, but it really is so easy. Too easy, in fact. You step out, and the escape is done. Then you are left with no real motivation to build your business other than financial need.
When you start your business to live your purpose and share your
love, on the other hand, you have clear and sustainable motivation. You
know what you want to do, and you have the sense of direction where you
are heading. Your vision and love motivate you and help you endure the
down times that most entrepreneurs have to go through.
Spirituality helps improve the quality of service
Let’s say the guy who escaped the job he loathed finds a nice
business idea and figures out how to start his business. So he is an
entrepreneur now. His motivation is to make money (and maybe become
famous along the way.)
Of course, making money is essential in entrepreneurship. If you
don’t make enough money, you go out of business, and you are not an
entrepreneur any more. The catch is, when you focus only on making
money, on what you can get, you become absent in the core of your
business, that is, your products and services.
In contrast, when you start your business because you love what you
have to offer and you want to delight your customers with your products
and services, you naturally pay attention to how you can improve your
service even more. You give great value to your customers, they
appreciate the value they receive from your business, and the money
flows back to you as a result. The customers even bring in their loved
ones to you because they love what you have to offer.
Marketing becomes tremendously easy when this flow is established.
Even if you are shy, talking about your service becomes enjoyable
because you love what you offer. Your confidence is communicated, and
people will pick up your passion.
How it worked with me
I know firsthand how spirituality can help entrepreneurship. I
didn’t particularly hate my corporate job. In fact, I liked it because
it offered me opportunities to work with many people in and outside of
the company. And it paid pretty well. I would not have left there if I
didn’t believe I could help more people live better lives. The sense
of service has encouraged me and sustained me through the early
struggles as new entrepreneur.
And I love thinking about how I can make my service even better, more
interesting, and more available to my existing and potential clients.
In fact, large chunk of my time goes into that part of business
development, which is also the study of personal and spiritual
development, and I know I am investing my time well.
Starting a new business is a leap of faith. It is a jump into the
unknown. Once the initial excitement and the feeling of freedom
subside, you are left with all kinds of challenges from making sales to
recording them in the book and doing the actual work. It is so easy to
be caught up with the superficial problems and get discouraged. This is
why so many new entrepreneurs quit before they succeed. I really
don’t think I can go through all these day in and day out without my
spirituality, without the power that transcends my ego. My gratitude
goes to the god of my understanding.
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