How can you use Facebook #hashtags?
Hashtags turn topics into clickable links. To use #hashtag simply add # before a word or a phrase. For example:
“Woke up at 10, #love #SundayMornings”
When you click a #hashtag, you’ll see a feed of posts that include that
#hashtag. You'll also see some related #hashtags at the top. You can
search for a #hashtag using the search bar at the top of Facebook page.
Basically Facebook’s #hashtags categorize conversations between users.
A user can:
- Search for a specific #hashtag from search bar.
- Click on #hashtags that originated from other services, such as #Instagram or #Twitter.
- Compose posts directly from the #hashtag feed and search results.
Traffic:
#hashtag, if promoted by enough individuals, can "trend" and attract
more individual users to discussion than without using the #hashtag.
This can lead to a deep impact on SEO (Search engine optimization). This
means that if you use the right #hashtag you can increase traffic to
your post. E.g you used the #hashtag #LasVegas in your post. Your post
would be visible(if allowed) to all the users who clicked or searched
that tag. So a #hashtag can be called a #traffic #magnet.
Amplify your brand:
Using #hashtag is a great way to promote your local business, page,
products, special events etc. The more users search and click a #hashtag
the more views you will get. But as I mentioned earlier you have to
use the right #hashtag for getting appropriate searches. The number of
searches also depends on various other factors such as brand, post reach
etc.
Cross Social Platforms
If you’ve already been using hashtags in your Twitter, Google+,
Instagram, LinkedIn or Pinterest posts. You can save some time by being
able to post the same content across several platforms.
UseHashtagsTheRightWay:
1. Keep it #relevant:
Using hashtag just for the sake of getting heavy traffic is really a bad
idea. This way you could ruin your reputation. Only use hashtags that
are relevant otherwise users will be simply annoyed by your posts.
2. Use #hashtags that are #trending and obvious:
Users search for hashtags that are obvious and trending, which they think that other folks are using. So, keep your hashtags obvious, this way you get more traffic. The best bet is to keep your hashtags based on brands, locations, services etc.
3. Keep them #simple:
Your hashtags should be cool, simple and short. You should make sure that people can easily memorize and write a specific tag. E.g. you can’t expect that a person would remember a hashtag which makes no sense and comprise of many words. So, your best is to keep your hashtags simple and obvious.
4. Avoid #Spamming:
You are aware that if you spam anything, it ultimately would lead to your bad reputation. Same is true while using hashtags. If you use many hashtags in your post you would not receive attention, because you’ll be seen as a spammer. In fact research shows that if you use more than two hashtags in a post, the traffic would fall instead of rising.
5. Defining #hashtag:
If you use a specific hashtag for the first time, you should add the definition of that hashtag. This ensures that if someone searches for a tag, he/she would know that what this tag is about. You can add the definition of your hashtag at: ‘http://www.hashtags.org’.
6. #Research your hashtag:
It would be embarrassing if you use a hashtag which is already used by another company or person for an entirely different purpose that doesn’t align with their company message at all. So, the best practice is to do a little research before using a hashtag. If you want to track or test a hashtag then go to: ‘ https://www.hashtracking.com/ ‘ .
Conclusion:
Hashtags have been proven to be of a viral worth in case of all the
common social networking sites. However, In case of Facebook, their
worth is not yet defined since, some people appreciate Facebook’s
hashtags and some say that introducing hashtags in Facebook is useless.
The impact of these hashtags is still unknown. So, will you adopt the
habit of using hashtags in Facebook?
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