As a business owner, you will know that to remain competitive within
your market your business needs to grow. If you are not increasing your
turnover and profits, you risk soon being overtaken by businesses that
are.
Whether you prefer to remain a relatively small business or if you
have the success of Richard Branson’s Virgin in mind, business growth
will inevitably lead to hiring more staff. The importance of hiring top
quality staff cannot be overestimated, because it can prove to be the
difference between success, survival or failure.
Although many small businesses have never had or can no longer
afford to have in-house HR departments, using external HR companies or
HR software can provide a solution. However, if you decide to manage
your HR matters, recruiting employees will be down to you, of course.
Along with more traditional recruitment strategies, today’s business
owners are now turning to social media to hire top quality employees.
If you are unsure how to do this, here are some tips.
LinkedIn
was established specifically with recruitment in mind. It not only
enables job seekers and employees to promote their skills, education and
experience online, but also acts as a business network and provides a
way for like-minded professionals to contact and connect with one
another.
If you or your business does not already have a presence on LinkedIn
it is a good idea to set one up. Along with enabling you to network with
fellow business owners, potential and existing customers, it will
enable you to search for potential employees. Think of it as online
dating for the corporate world, where you and job candidates can connect
online before making the commitment to meet in person.
Twitter and Facebook
Don’t make the mistake of thinking Twitter and Facebook are just for
teenagers or bored housewives. They are both very useful tools for
promoting businesses and recruiting employees. Top quality employees
want to work somewhere that offers more than just a great salary, they
also want to work in supportive and enjoyable environments, too.
Facebook and Twitter provide a great chance to show your company’s
personality to potential job candidates, who will likely be searching
through your Facebook page and Tweets to find out more about your
business. If your company has taken part in a charity event, held a
team-building day or any other social events, promote it on your
Facebook page, because it will show potential employees that your
company can offer more than just a nine-to-five job.
On a practical level, Facebook and Twitter are ideal places to
advertise jobs. If a vacancy becomes available, post it on Facebook with
a link to how applicants can apply. Also Tweet about it and encourage
staff to Retweet it on Twitter.
Growing trend
Use of Social media isn’t a fad – it continues to grow. Google+
has become the latest social media tool that combines LinkedIn with
Facebook and enables users to create separate professional and personal
networks in one place.
There are many business benefits to using social media and
businesses have realised it is a perfect tool to enhance their
recruitment efforts. The fact is, failing to use social media could put
your business at a distinct disadvantage when seeking to hire top
quality employees.
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