An entrepreneur needs to be someone who can both visualize and
actualize. He needs to be able to visual something-and once that
“something” is visualized, he needs to see exactly how to make it
happen.
In order to make it happen, there are several steps that you as an
entrepreneur must take on your way to entrepreneurial success. Do not
just enhance what is, but advance towards what will be: keep the long
term in sight.
It is essential that you are able to marry your work and what you love.
It is essential that you are able to marry your work and what you love.
When in sales, there is no right or wrong way to sell: all you need
is passion and enthusiasm for your product.
This passion will ignite the
minds of your potential client, facilitating connections, and
connections between will be made. Your passion and enthusiasm for your
product will be what encourages the sale-not the rote duplication of
someone else’s selling system. What you do to sell and promote your
business has to be a reflection of what you are already willing to stay
up late for and get up early for.
It has to connect to your why and be a part of your own experience.
Second, you must start working your plan, whether you are ready nor not.
Know the four good things that you are about to do: first, that your
business is going to be built on a great idea; second, that great idea
is going to connect you to a market; third, that you will create a plan
based on what you learn, on an ongoing basis, about that market; fourth,
that you will adjust that plan over time.
After you have visualized your plan, find the right partner… and
avoid the wrong one! You will have a significant advantage over one-man
businesses if you come together with another person regularly to make
important decisions. Find someone with whom you have good chemistry,
someone who fills your blind spots. Successful partnerships are based on
the idea of taking different perspectives in a discussion and having
different talents.
Once the groundwork has been established, set priorities for the
absolutely crucial first year. Concentrate on why you are doing
something-not how. Your why will keep you closely connected to your
company and your product. As soon as you lose sight of why, you will
also lose sight of your driving force and your motivation.
Through your first year and beyond, court clients-and keep them
coming back! In order that you become a successful entrepreneur, it is
essential that you are the person who is willing to pick up the phone
and call people to talk about making deals and doing business. When you
make this phone call, make sure you are absolutely certain about the
product that you are selling. With this certainty, you can use
confidence to build up a network of contacts. The network cannot be
established overnight-it is going to take a lot of phone calls. You
cannot just wave your magic wand over a corporation and change them into
a profitable client.
In order to keep your client base, you need a great team to work with.
Make sure that your company has shared values, that there are rewards
for quality improvements, and that there are strong internal and
external relationships. Empower the best, lose the rest!
Inevitably, there will be failure. You must learn from failure: use
it as a stepping-stone. Do not forget what mistakes you have made, but
do not allow yourself to dwell on them. Take from your failure: take
the lesson learned-do not let it take anything from you: not your
energy, not your time and not your space.
Finally, in order to keep your company going and keep your clients
happy, maintain good relations with your vendors. It is essential that
you support the people who support you. If you are making a big
commitment to a client, make sure you have a solid relationship with
your vendor.
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