In case you haven’t noticed, search results have been in a state of flux for the past week for competitive keywords in Google. For many SEO’s its back to the drawing board as SEO results are being challenged by personalization, GEO targeting and unexpected anomalies as Google essentially split tests the SERP (search engine result pages) with new a unique weighting algorithm.
Could the recent update be due to Google shoring up relevance due to the introduction of Microsoft’s new search engine Bing? or is it just another shift for the better? (after the search results settle). It is inevitable that (eventually) all that we know will change, yet, is the SEO industry ready to embrace the fact that dated axioms may fall flat (along with the search results they support) in the face of domain authority or other unknown or recently introduced metrics? This is nothing new for SEO, as staying ahead of shifts in relevance are crucial to remain visible in the search engine result pages.
Typical benchmarks used for enhancing search engine position were:
Term Frequency
Peer Review (off page popularity)
User Engagement Time
Bounce rate / user satisfaction rate
Co-occurrence (theme density)
Domain Age
Page Load Time
Post Frequency (for new content).
Internal linking
Yet, who knows (aside from Google) which new metrics are being introduced or weighted to reflect how search engine result pages are restructured. With relevance as the mantra and fickle surfers abroad, many business owners are looking at Bing as an SEO alternative for increasing organic search engine traffic.
Although Bing is “a breath of fresh air”, many surfers remain loyal to Google for stability and consistent relevant results. Not that we can complain as our website is #3 for SEO in Bing along with other notable trophy top 10 rankings such as #1 for SEO consulting, #2 for search engine optimization services and in the top 10 for search engine optimization company, but we know that for now, Google traffic is crucial for most businesses online, especially if you rank in the top 10 results for your primary keywords and key phrases such as we do for the keyword “SEO”. Those who depend on a new stream of visitors as a result of organic rankings know there is nothing like editorial rankings from natural search results. Particularly when you can enhance them systematically as a result of structuring fresh content, building internal links and attracting links from a variety of sources.
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