Social Media

Social media has often been described as snake oil by its naysayers and called the trend of the moment. However in the recent three years this new medium of communication has proved to be the quickest and the most efficient way to engage your audience.

The current social media usage as per nation is graphically represented below.

There are 6880940 Facebook users in the Pakistan, which makes it #28 in the ranking of all Facebook statistics by Country.

There are 3 million twitter users in Pakistan. Which has basically forced twitter to create trends for Pakistan, as this is the fastest growing social network here. Twitter has the added advantage of being completely open and comes with a cumulative echo/retweet effect.

1.0% of the Google Plus users come from Pakistan and they generate 1.2% of the page views on Google Plus

As a recently concluded study by the university of Singapore on Pakistan tells us. All of the users in Pakistan’s social media space are educated, informed and highly engaging with an income base which allows them to fulfill their needs.

The main problem with most companies marketing on social media in Pakistan is that they tend to focus on how many “like” or “followers” they can generate. Social media is a two way channel, it is the greatest source of feedback available in this age and if a company is not “engaging” its audience on it, they are going to be left behind pretty soon.

We at Mind Map provide the full social media solution via the following.

Re organize the current social media strategy you have so that it is more efficient in “engagement” by targeting it on what your actual market is, plus gaining you invaluable feedback straight from the audience.

Create a social media strategy for you. We establish your presence on those social networks that will provide the most benefit to your organization. Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and many others.

Analyze – We collect business intelligence by tracking the effectiveness of individual campaign elements. We can capture what customers like, share, and retweet. We see who and where they are. Every month, you’ll receive analysis of this data from our team which will show you what is actually going on.

Live cover your event by incorporating live chatter from the event site & showcasing it to your audience as well as live pictures. This can be in blog or cover it live format. We can also arrange to live broadcast your event on the internet so that those who are not present on site can view it from the comfort of their own homes.

So why social media you would ask? The answer is quite simple. When your audience goes from reading to following to fans all of them become brand loyalists. Something no print or broadcast media pr no matter what they say can achieve. Imagine a product which changes according to its consumers needs, then imagine a step further and a product which is designed according to actual consumer input. That is the unrivaled power of social media which we help you harness. The power of persuasion.

Posted in: Social Media